我国中小企业网络营销实施策略研究

我国中小企业网络营销实施策略研究
摘    要

互联网的飞速发展，推动着人类进入网络经济时代，企业利用互联网有效地开展网络营销活动，寻找新的商机，己成为一种必然选择。
所谓网络营销是以网络为载体的营销活动，是市场营销的网络化。企业开展网络营销，能使生产与营销结合得更为紧密，可以借助互联网络将不同营销活动进行统一规划和协调。网络营销为企业带来了低成本高效益的营销方式，也为人们带来了新的快速方便的购物方式和服务。
本文首先给出了网络营销的产生、含义和特征，再分析了现今我国中小企业发展网络营销的现状，指出了中小企业开展网络营销过程中存在的问题，然后给出了解决问题的方法，并结合本人在江门市色色婚纱摄影公司的网络营销工作，给出具体的色色公司网络营销案例分析。

关键词  电子商务 网络营销 中小企业 网络推广
Abstract

The rapid development of the Internet brings the world into a Net Economy Age. Nowadays, Internet is a natural choice for enterprises to look for new business opportunities and develop their online marketing activities effectively.
Online marketing is a network-based marketing activities. It combines both the production and marketing, helps companies to plan and coordinate different kinds of marketing activities.  It also provides cost-efficient ways of marketing for companies and brings people a convenient access for goods and services. 
In this essay, the forming, definition and features of Online Marketing are given in the first place. Secondly, there are analyses of the current situation of the online marketing development in small and medium size enterprises in China. Followed by the listed problems which existed in these companies in the process of online marketing, solutions are presented. In the end of the essay, a particular case analysis is presented for the Sese Group in accordance to my work experience in Jiangmen SeSe Wedding Photography Studio.

Key words  e-commerce  online marketing  SMEs  network promotion

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