论物流企业的服务创新

论物流企业的服务创新
摘    要

本文首先阐述了物流服务的含义和特点，在此基础上讨论了物流服务创新的内涵，然后对物流企业的服务理念创新、物流企业的服务内容创新及物流企业的服务方式创新进行了分析。通过对物流企业服务创新的动力因素和物流企业服务创新模式的分析，结合现代物流服务的发展趋势，对我国物流业进行了SWOT分析，并在此基础上提出了我国物流企业开展物流服务创新应该以电子商务为载体、以一体化营销为基础、以客户定制和第四方物流为发展方向、以增值服务作为我国物流企业的核心竞争力的建议。最后提出了开展物流创新所需要的物流设备的现代化、物流资源整合、物流人才的培养、建立学习型组织等方面的支持策略。

关键词 物流企业；服务创新；增值服务
Abstract

This paper firstly expounds the defination and feature of logistics services，on the basis of above discussion，we discuss the connotation of logistics services，furthermore，we analysis the logistics services business concept innovation，logistics services business innovation and logistics enterprises in the service of the way of innovation。Through analysising the logistics services business factors driving force for innovation and logistics services business model of innovation，we analysis chinese logistics industry in a SWOT combined with the developing trend of the modern logistics services，and aggregates the proposal whether the Chinese logistics enterprises in the logistics service innovation should be in e-commerce as the carrier，an integrated marketing as the basis，custom and direction for the development of 4PL，value-added services to enterprises as the core of Chinese logistics competitiveness。Finally，we aggregate terms of strategies which the logistic innovation are needed，such as to carry out the logistics of the modernization of logistics equipment，integrated logistics resources，logistics personnel training and the establishment of the Learning Organization。

Key words：Logistics enterprises；Service innovation；Value-added service

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