提升xx碉楼旅游市场国际竞争力的研究

提升xx碉楼旅游市场国际竞争力的研究
摘  要

我国旅游业经过20多年的持续快速发展，已经成为国民经济中的重要产业。目前，我国是世界第五大旅游国，旅游业在我国经济、政治、文化、对外交往和可持续发展等诸多方面正发挥着重要的作用。开平碉楼的申遗成功给其发展境外旅游带来重要契机。因此，提升开平碉楼旅游市场国际竞争力有着重要的现实意义。
本文首先介绍开平碉楼的概况，从其形成与分布、申遗情况、旅游价值方面进行陈述；然后，介绍了开平碉楼的国际旅游现状以及开平碉楼国际旅游市场的定位；再次，运用SWOT分析法对开平碉楼旅游市场国际竞争力进行分析；最后，为提升开平碉楼旅游市场国际竞争力提出一些对策。

关键词  开平碉楼；旅游市场；国际竞争力
Abstract

China’s tourism industry has developed rapidly for 20 years, and it has become an important industry in the national economy. At present, China is the fifth largest tourist country in the world. The tourism industry is playing an important role in China’s economy, politics, culture, foreign relations and sustainable development. The Kaiping watchtower to be the world's cultural heritage will bring an important opportunity to its travel abroad. Therefore，advancing the Kaiping watchtower’s international competitiveness in the tourism market is significant.
Firstly, this paper will give a brief introduction of the Kaiping watchtower which covers the development, the distribution, the application for being included in the list of world heritage as well the tourism value. Secondly, it will state the international tourism status of Kaiping watchtower and its position in the international tourism market. Thirdly，it will analyze the Kaiping watchtower’s competitiveness by SWOT. At last, the paper will put forward some measures to improve the Kaiping watchtower’s competitiveness in the international tourism market.

Key words： Kaiping watchtower   Tourism market   International competitiveness

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