房地产网络营销模式分析
房地产网络营销模式分析
【摘要】 本文从网络营销产生和发展状况的描述延伸至我国房地产网络营销的发展现状,探讨了房地产网络营销包括网络销售在内的全面内涵及其在房地产企业中实现的功能.接下来介绍了房地产网络营销的四种理论基础和策略流程.紧接着以房地产网络营销的理论结合策略入手简要地论述了一个房地产企业建设网络营销的案例.最后分析了房地产行业网络营销的特点和营销实践中面临的难题,并提出建设区域性房地产网络营销体系和符合我国国情的网络营销市场监管制度的发展建议.
【关键字】 房地产; 市场营销; 网络营销
The Analysis of E-marketing Model of Real Estate Company
【Abstract】 This paper introduces the growing up and development of the network marketing of our country's real estate, and clarifies the definition of E-Marketing, discusses the theoretical function of E-Marketing of Real Estate Corporations, based on the analysis on the characteristics and existing problems and defects of the network marketing of real estate, a solution is given out. In the end of this paper, it gives a case of how to do E-market in a particular company.
【Key words】real estate, network marketing, E-market
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