xx房地产公司销售管理策略研究

xx房地产公司销售管理策略研究
摘 要
随着社会经济的不断发展、房地产行业改革的深化，在宏观经济环境和微观经济主体的内在条件发生深刻变化的情况下，房地产行业竞争变得日趋激烈，房地产销售管理水平势必成为影响企业成败的焦点。本文从房地产业在国民经济中的作用和房地产行业发展现状入手，从广州xx房地产公司的房屋销售概况方面论述了论文研究的背景，提出了论文究的目的、基本研究方法和内容及基本思路框架。对广州xx房地产顾问有限公司销售管理的现状及存在的问题进行了深入分析，无论是销售还是管理针对其存在的问题展开了深入的原因分析。最后，结合国内外房地产销售管理的经验，提出了一系列完善广州xx房地产公司销售管理的对策建议，旨在全面提高公司销售管理理论研究和经营实践水平。

关键词：房地产,市场营销,销售管理

Abstract
With the continuous development of social economy, the real estate industry, the deepening of reform in the macroeconomic environment and micro-economic conditions within the main body of the profound changes in the circumstances, the real estate industry is becoming increasingly fierce competition, management of real estate sales is bound to be affected success or failure of the focus. Prudential Real Estate Consultants Co., Ltd. Guangzhou Well since its inception in 2008, with its advanced management and professional team, a good reputation, quality of service and establish a good brand image, industry and society, the majority of the praise of customers, has Guangzhou to become an influential professional real estate agent services integrated. This departure from the real estate industry macro-environment, for ex Prudential Real Estate Consultants Co., Ltd. Guangzhou sales management status and problems of in-depth analysis, and the problems started for the reasons in depth analysis. Finally, the combination of domestic and international real estate sales management experience, a series of improved real estate company in Guangzhou Grace Cheng Suggestions sales management, aiming to increase sales management theory and business practice standards.
Keywords: real estate, marketing, sales management

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