影视剧翻拍的原因及现状分析
影视剧翻拍的原因及现状分析
摘 要：翻拍已经成了影视界的新潮流，当前充斥荧幕的翻拍现象值得深思。翻拍之所以如此盛行是由多方面的因素决定的，老观众成为翻拍剧收视的可靠保证，收视率的成功也就是翻拍剧的成功；商业利益驱使翻拍剧走向高峰，经典再创辉煌，借助热潮或者经典进行炒作，节约了宣传成本，翻拍剧实现了资源多利用；影视产业运作成熟化为翻拍提供条件，大量的复制体现出了影视产业的模式化成功，高技术使得翻拍成为可能；演员期待一夜成名，名导演换个平台再过瘾，媒体从业人员对翻拍剧表示出了极大的热情；缺乏原创力导致续拍成风，翻拍是新剧本原创难以满足市场需求下的缓冲，并且有效填充了市场的需求；电视政策创造了翻拍剧盛行的大环境 ，限制令使得影视剧制作成本来源缩小，翻拍更能盈利。这些因素导致了翻拍盛行，观众如何看待这些现象？观众不满翻拍剧诚意：数量过多，质量不合格；翻拍国外热门剧集，造出劣质“山寨剧”；翻拍噱头大过于实际，利益效应多过于尊重原著；翻拍别出新裁，酿造雷剧不止。观众期待着翻拍剧拿出诚意，影视行业必须要有新的血液。
关键词：翻拍剧；原因；现象分析；观众；市场
Abstract: Remake of the film and television industry has become a new trend, We should think more about the current full screen in the remake of the phenomenon . Remake is so popular by a variety of factors, a remake of the old audience ratings show a reliable guarantee for the ratings of the success is the successful remake of the drama; commercial interests remake of the drama to the peak, the classic glory, with the boom or classic for speculation, publicity costs savings, drama remake more use of resources to achieve; mature into a remake of the film and television industry to provide conditions the operation of a large number of replication reflects a mode of the successful film and television industry, high technology makes it possible to remake; actor expectations overnight, film director from another platform, then quickly, media professionals on the remake of the drama showed a great enthusiasm; lead to continued lack of originality made into the wind, remake of the original script is difficult to meet new market demand in the buffer, and fill the market effectively needs; TV remake of the policy created a great environment prevailing drama, a restraining order from making movies and television production costs reduced, more profitable remake. These factors led to the remake of the popular audience as to how these phenomena? Drama remake of the audience dissatisfied with sincerity: excessive number of unqualified; remake of the popular drama series abroad, create inferior "cottage drama"; remake of the big gimmick is too real, too much respect for the original effect of interest; remake of the other new CD, Lei drama brewing more than. Drama remake of the audience looking forward to show their sincerity, film and television industry must have new blood.
Keywords：Remake of the drama; reason; Phenomenon; audience; market
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