湖南卷烟品牌发展

湖南卷烟品牌发展
摘要：伴随着知识经济的发展和信息时代的到来，品牌已经成为企业最重要的无形资产。在现阶段的烟草行业中，企业只有依靠具有强劲市场竞争力的品牌，才有可能在今后的市场竞争中立于不败之地。本文在考察国际烟草业及其卷烟品牌的发展现状以及湖南卷烟品牌的“SWOT”分析的基础之上，借鉴国内外卷烟品牌发展的成功经验，对湖南卷烟企业的品牌经营与卷烟品牌的发展壮大提出了一些建议。
关键词：湖南；卷烟品牌；SWOT分析；对策 

Brand Development of Hunan Tobacco Industry
 
Abstract: With the development of knowledge Economy and the coming of the Information Era, brand has become the most important invisible asset of enterprises. For the moment, only depending on strong brands, tobacco enterprises can succeed in the market competition. On the basis of the consideration of international tobacco industries and tobacco brands and SWOT analysis of tobacco brands of Hunan province, this dissertation puts forward some suggestions on tobacco brands of Hunan province referring to successful development experiences of domestic and foreign tobacco brands.
Key words: Hunan province; tobacco brand; SWOT analysis; countermeasures
 

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