成都商业地产现状分析

成都商业地产现状分析
摘　要

市场机会是指对企业市场营销富有吸引力的领域。在该领域内，企业能够获得更多的竞争优势。企业要学会能够寻找和识别市场机会，判断其大小，把握住机会，才能使企业不断壮大发展。因此如何及时有效地抓住市场机会，成为每个盈利企业都要面临的重要问题，
为了探讨市场机会分析理论对当前企业的实践指导意义，本文以成都商业地产市场为出发点，通过调查研究商业地产行业的特点及现状，以及部门对其的关注，分析商业地产在成都的市场机会，并提出较为有效的营销建议。
 
关键词：商业地产；市场机会 ；成都；商圈

Abstract

 The market opportunity is refers to the enterprise marketing which has rich attraction. In this domain, the enterprises can obtain more competitive advantages. The enterprises need to learn to be able to seek and to distinguish the market opportunities, to judge its size and then grasp the opportunities, which can make the enterprise more stronger.so how to hold the market opportunity effectively becomes an important question which every profit enterprises must face.
In order to discuss the market opportunity analysis theory to the current enterprise's practice instruction significance, this article take the Chengdu Commercial real estate market as a starting point, through the investigation and study Commercial real estate and the present situation, as well as each kind of expense community to its anticipation, then analyze the Commercial real estate professional  opportunity in the Chengdu area, and puts forward the more effective marketing proposals.

Key Words: Commercial real estate    market opportunity 
             Chengdu     business circle

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