网络广告的现状及发展趋势分析

网络广告的现状及发展趋势分析
摘 要：
随着经济全球化，贸易自由化，市场的竞争日趋激烈，广告业得以迅猛的发展。网络广告作为新兴的广告产业，如雨后春笋般迅速成长，引起了人们的普遍重视。网络广告的发展和兴起只有不到6年的时间，但它发展的速度令人惊异。一则木星通讯1999年度报告，网络广告正以400%的速度增长，而电视广告则是13%的年增长率。本文将从网络广告的形式及优势上来探讨网络广告的发展现状及发展趋势。
 
Abstracts：
Along with the economical globalization, the trade liberalization, the market competition is day by day intense, the advertising industry can the swift and violent development。The network advertisement takes the emerging advertisement industry, if the mushroom growth rapid growth, caused the people to take generally. The network advertisement development and starts then 6 years, but it develops the speed is amazing. Piece of Jupiter communication 1999 annual reports, network advertisement by 400% speed growth, but the television advertisement is 13% yearly rate. This article will come up the discussion network advertisement development present situation from the network advertisement form and the superiority and the trend of development.

关键词：
网络；网络广告；经济；多媒体

Key words：
Network；Network advertisement；Economy; Multimedia

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