关于湘西农产品营销的思考

关于湘西农产品营销的思考
摘要：湘西农产品资源丰富，但是由于农产品营销观念、地域劣势等方面的原因，造成了目前农产品营销状况不佳，农业发展滞后。文章通过对湘西农产品营销问题的分析，指出了改变传统农产品营销观念、发展绿色食品，树立农产品品牌、开展网络营销、大力发展农产品深加工的龙头企业、强化营销组合、培养农产品市场营销主体等相关对策。
关键词：农产品营销；龙头企业；网络营销
About western Hunan agricultural product marketing ponder
 

Abstract: The western Hunan agricultural product resources are abundant ,but because of the concept of product marketing and the area disadvantage,the stadus of product marketing is not good and the product development is lag.This article will analyse the problems of product marketing  in western Hunan  and propose the strategies,like changing the concept of traditional product marketing, development of green food,building product brand ,starting internet marketing,developing the example enterprises in deep manufacture,enhancing the marketing combination,fostering the body of product marketing and so on .
Keywords: Agricultural product marketing; Strong trend enterprise; Network marketing

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