中国农村寿险发展滞后原因分析

内 容 摘 要

我国是一个农业大国，农村人口占到总人口的60％左右，但是目前农村寿险相对于城市寿险来说依然发展滞后。发展农村人寿保险，为农民提供保险保障，既是我国保险业更好地服务“三农”,服务经济社会发展大局，服务社会主义新农村建设的重要举措，同时也是保险业自身实现可持续发展的需要。本论文着重分析了农村寿险业发展存在的问题以及目前发展滞后的原因，并提出了农村寿险业今后进一步发展的意见和建议：以增强农民的寿险意识和保险公司的创新销售为突破点，主动适应农村需要，开辟稳定的农村寿险市场，使中国农村寿险业稳步健康发展。

关键词：人寿保险   保险监管   市场需求   市场供给   保险产品   中国农村
The Reason of Laggrad Chinese Rural Life Insurance

Abstract

Now,our nation is also a agricultural country,and the number of rural population is up to approximately 60% of the total. But now, the rural life insurance is more laggarder than urban life insurance , while it is also an important act for our insurance industry’s and economy develop to promote rural life insurance ,supply with necessary insurance guarantee for farmer and serve agricultury as well as the development of country.Of course ,it is also a selfnecessary for continuable development. The thesis lay more emphase on analyzing the develop problem of rural life insurance,and the reason of bad develop. and give some advice on how to promote the rural life insurance :while ,the thesis also point out that rural life insurance should meet the needs of rural area actively by the way enhancing the life insurance consciousness in order to open up healthy and steady rural life insurance market, to make it develop healthily and steadily.

Key words：life insurance   insurance custody   market demand   market supply
insurance production   chinese rural

*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】