旅游后发区民族村寨旅游的问题与对策—以贵州雷山朗德上寨为例

摘 要
近年来，随着乡村旅游的发展，作为乡村旅游一部分的民族村寨旅游也越来越受到人们的关注与青睐，成为当今旅游开发和旅游行为的新热点。但是位于旅游后发区的民族村寨旅游在这样的背景下却没有取得比较好的市场地位，本文以贵州雷山郎德上寨为例，对其在发展民族村寨旅游中的管理机制不完善、基础设施落后、旅游产品开发不深、与周边村寨关系恶化和宣传营销不到位等问题进行分析，并提出村寨企业化管理、完善基础设施建设、深度开发旅游产品、加强与周边村寨协作、有效的宣传与营销等对策，以完善其市场，借此希望对旅游后发区的其他民族旅游村寨市场建设以启示作用。
关键词
旅游后发地 ；民族村寨旅游；问题；对策
A Study on Current Situation and Dvelopping Measures of Tourism in the Ethnic Village in Underdevelopped Areas
——A Case of Langde in Leishan Town, Guizhou Province

Abstract

With the development of China tourism in the new century, tourism in ethnic villages is becoming a hot spot of tour developing and activity. But the situation of ethnic villages in the underdevelopped area is not good. This paper takes Langde village for example and analyzes the problems such as unsound management mechanism；poor infrastructure; tourism product development is not deep, deterioration of relations with the neighboring village and ineffective promotional marketing .Then gives some countermeasures just like enterprising the village; improving infrastructure, enhancing the tourism product development , strengthening cooperation around and effective publicity and marketing to improve its tourism market. The author hopes that this article can give some useful inspirations to other tourism ethnic villages to develop their tourism market.

Key words
 Tourism underdevelopped area; tourism in ethnic villages; current problems; developping measures

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