外资零售企业进入对我国零售业发展的影响与对策

摘   要
零售业是我国市场化程度最高、竞争最为激烈的行业之一。我国持续高速增长的经济、巨大的市场潜力,特别是我国政府关于加入WTO后将逐步取消外国零售业进入中国的各种限制的承诺,吸引了国际零售巨头纷纷拼抢中国市场。
本文阐述了外资零售企业进入中国市场所带来的机遇和挑战，从零售业的管理、技术、规模、价格和人力资源几个方面对比了我国零售企业与外资零售企业的差距，从中分析了我国零售企业的发展劣势和困扰，提出了我国零售企业在大量外资进入中国市场的大环境下应作出的对策和建议
 [关键词]零售业 行业限制 WTO 发展态势 跨国公司 国际商战
                      

Abstract
The retail industries is one of the most vigorous and competitive industries in our country. The rapidly increasing economy and enormous market potential of our country, especially our government' s promise that every kind of limiting commitment for the foreign retail trade into Chinese will be canceled after affiliation WTO, attracts the international retailing magnates rushing into the Chinese market.
The text expatiates the challenge and opportunity brought by the entering of foreign retail trade, comparing the difference between foreign retail trade and mother-island retail trade in management、scale、price and human recourses it puts forward the countermeasure and proposal.
[Key words]The retail industriesl；Limiting commitment；Developing situation；International trade competition

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