xx市商业健身俱乐部消费者行为研究
摘 要
商业健身俱乐部是从市场市场经济中发展起来的现代服务业企业，只有了解和把握其固有的经济规律，按照市场的运作模式去经营发展它，才能立于不败之地。研究商业健身俱乐部的营销理论和管理理论，已经受到所有健身俱乐部经营管理者的关注。学习，借鉴和运用现代化的商业理念，管理方法和经营方式，去经营和发展健身俱乐部，这已经是大家在实践中取得的共识，近几年我国健身大会引进了大量国外的健身俱乐部营销专家来讲学就是很好的例证。这需要进行多方面的工作，当前急需解决的一个问题是，加强商业健身俱乐部营销和经营理论方面的专业研究，加快培养和引进相关的专业人才，总结和提出适合中国实际的理念，方式和方法，并用来培养和提高这一产业的从业人员。
对郑州市商业健身俱乐部的消费者行为进行研究，主要目的是对商业健身俱乐部消费者行为理论和实践进行深入细致的研究，能够找出带有商业健身俱乐部自身特点的消费者行为特征，为商业健身俱乐部的经营和营销提供一定的带有指导性的意见和策略，为体育产业的蓬勃发展尽一点微薄之力，使郑州市的健身行业能够更快更好地赶上时代发展的潮流，为全民健身计划的执行提供坚实的理论基础。
关键词：郑州市，商业俱乐部，消费者行为
Abstract
The commercial fitness club is the modern service industry enterprise which develops from the market market economy, only then understood and grasps its inherent economic law, manages according to the market operation pattern develops it, can be in an impregnable position.The research commercial fitness club marketing theory and the management theory, already received all fitness club to manage superintendent's attention.The study, the model and the utilization modernization commercial idea, the management and the management way, manages and the development fitness club, this already was a mutual recognition which everybody obtains in reality, in recent years our country fitness the congress to introduce the massive overseas fitness club marketing expert to lecture is the very good illustration.This need carries on the various work, a current urgent need solution question is, the enhancement commercial fitness club marketing and the management theory aspect specialized research, speeds up the raise and the introduction related professional, summarizes and proposed suits the Chinese actual idea, the way and the method, and uses for the jobholders who raises and enhances this industry. Conducts the research to the Zhengzhou Commercial Fitness Club consumer behavior, the main purpose is conducts the thorough careful research to the commercial fitness club consumer behavior theory and the practice, can discover has the commercial fitness club own characteristic consumer behavior characteristic, provides certain has the guidance opinion and the strategy for the commercial fitness club management and the marketing, for a sports industry vigorous development meager strength, enables Zhengzhou's fitness profession well to catch up with the time development quickly the tidal current, fitness the plan execution for all the people to provide the solid rationale. Key word: Zhengzhou, commercial club, consumer behavior
Key word: Zhengzhou, commercial club, consumer behavior
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