关于会展营销模式的创新思考
摘要
展会的成功与否在很大程度上都取决于营销模式是否运用得宜。任何一种产品想要在资本市场上取得很大的成功，都必须运用有效地营销方法和策略，尤其是像会展这种无形的特殊的服务产品。21世纪，这个以互联网为纽带的地球村时代，消费者的需求在时刻地变化着，如果不能适应这种变化和步骤，那么只有在这个优胜劣汰的社会中埋没了。而会展营销在这一独特的服务产品中，更是应该紧跟时代潮流，不断寻求营销理念，手段及内容的创新，以迎合广大会展服务受众的口味与需求。本文主要从会展营销理念、会展营销手段和会展营销内容三个角度对会展营销模式的创新进行了深刻的分析，从而希望可以为中国会展业的发展提供一定程度上的建议。
关键词：会展 营销模式 创新策略
The Innovation of Exhibition Marketing Model
ABSTRACT
The success of the exhibition depends on the use of marketing models to a great deegre. If we that you want to success in the capital markets as for any kind of product, we must use effective marketing methods and strategies, especially as a special exhibition,an intangible service products. In the 21st century, this world has become to a global village because of the Internet.Consumers’ demand is constantly changing, and exhibition marketing model should follow the trend of the times and change frequently, which can help it meet the majority of audience’s tastes and needs.
Keywords: exhibition marketing model innovation strategy
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