潍坊风筝业发展的现状、问题与对策

摘要：潍坊风筝闻名天下，潍坊又是知名的“国际风筝都”，“潍坊国际风筝会”自1984年开办以来，已成功举办了25届，成为响当当的国际文化品牌，带动了当地社会、经济、文化、商业的全面发展[1]。虽然在潍坊国际风筝节的影响下，潍坊风筝已经飞向全国和世界各地，但是潍坊风筝业却没能成为潍坊产业发展中的明星。目前潍坊风筝业正从传统艺术向文化产业转型，在转型的过程中潍坊风筝业还存在许多问题，例如生产规模过小、潍坊风筝销售渠道与产品结构的单一和政府缺乏引导等。因此，本文对潍坊风筝业发展状况进行分析，并探索促进风筝业健康快速发展的有效途径。

关键词： 潍坊风筝  一体化  风筝文化  政府 

Abstract: The Weifang kite has been well-known the world, Weifang is also well-known “the international kite”, “the Weifang international kite meeting” sets up since 1984, has successfully held 25 sessions, becomes the resounding international cultural brand, has led the local society, the economical, cultural, the commercial full scale development. Although under the Weifang international kite festival's influence, the Weifang kite already flew to the nation and the world, but the Weifang kite industry actually has not been able to become in the Weifang industrial development star. At present the Weifang kite industry from the traditional art to cultural industry reforming, the Weifang kite industry is also having many problems in the reforming process, for example the scale of production is too small, the Weifang kite marketing channel and the product mix sole and the government lacks the guidance and so on. Therefore, this article carries on the analysis to the Weifang kite industry development condition, and explores the promotion kite industry health fast development the efficient path.

Key words: Weifang kite   Integration   Kite culture   Government

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