论廉江地区电饭煲行业发展现状及提高产品出口竞争力对策

摘    要
目前电饭煲已经成为我国普及率最高的小家电产品，我国城镇家庭电饭煲的普及率达到100%以上，几乎每个家庭都拥有一台电饭煲，与此同时，在这些家庭所拥有的电饭煲当中，有三分之二的产品来自素有“中国电饭煲制造基地”之称的湛江。湛江不仅是我国电饭煲产业规模最大、配套最齐全、最集中的地区，也是全球最大的电饭煲生产基地和出口基地。
而被称为“中国电饭锅之乡”的廉江作为湛江最大的一个县级市，是湛江地区电饭煲产业发展得最好最大最有代表性的一个地区，廉江电器市场形成于80年代初，在这二十多年的时间里，经历过发热管、电水壶、冰箱稳压器和电饭煲发展的四大阶段，最终形成以电饭煲为主导的市场格局。目前在廉江建厂投产电饭煲的企业，具备相当实力包括有威王、强力、高路华、塑力、美满等，这批企业在支撑和推动整个廉江电饭煲市场起到了举足轻重的作用。
本文由四个部分构成：第一章包括了本文写作的意义，现有的研究成果综述，本文的主要研究内容及中心思想；第二章阐述了国内外电饭煲行业的发展现状，廉江电饭煲行业的发展历程及当前的发展现状；第三章提出了廉江地区电饭煲产业发展存在的问题，分析了廉江地区产品市场面临的挑战与机遇，制约廉江地区电饭煲产业集群发展的因素，虽有如充足的劳动资源，土地资源，政府的大力支持等有利因素，但更多地表现为缺乏核心技术和创新研发能力，缺乏企业品牌意识，缺乏高级管理及精英销售人才等不利因素，第四章则针对以上廉江地区电饭煲产业发展存在的问题而提出解决这个问题的一些对策。

关键词：廉江地区，电饭煲，现状，对策
Abstract
Rice cooker has become the highest penetration of small household electrical appliances now, rice cooker of urban families over 100% penetration rate, almost every family have a rice cooker at the same time, thirds of the product these families have from is known as "rice cooker production base in China," said the Zhanjiang. Zhanjiang, China's rice cooker industry is not only the largest, most complete and most concentrated, is the world's largest rice cooker production base and export base.
    Lianjiang ，which is known as "township of Chinese rice cooker" is one of the largest county-level city of Zhanjiang, Zhanjiang is the best rice cooker industry，it is largest and most representative of a region formed in the electronics market. Since the early 80s, in this 20 years time, Lianjiang experienced a heat pipe, kettle, fridge and electric cooker regulator the four stages of development, ultimately to form a rice cooker market. With considerable strength, including the King Wei, Qiangli, Gaoluhua, Suoli,Meiman, etc.These companies support and promote the whole market to play a pivotal Lianjiang rice cooker role.
    This article consists of four parts: The first chapter includes the meaning of this writing, the existing research results summarized ,the main contents of this paper and the central idea; the second chapter includes domestic and foreign rice cooker industries, electric rice Lianjiang development of the industry and the burning process of the development of the current situation; the third chapter analysis  the regional electric cooker industry problems of Lianjiang, analysis the oregional markets challenges and opportunities Lianjiang would have, restricting the development of industrial clusters Lianjiang regional rice cooker factor, although sufficient labor resources, land resources, the Government's strong support, but more showed a lack of core technologies and R & D capability, lack of brand awareness, lack of senior management and sales personnel and other unfavorable factors elite , the fourth chapter Put forward the Solution for the above problems.

Key words: Lianjiang area, Rice cooker, Current situation ,Countermeasur

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