利用高校传播优势提高企业品牌传播

中文摘要
企业的品牌价值是企业发展的重要保证，企业品牌的传播推动品牌价值提高，成为企业的一项迫切任务。高校传播低成本、高效率等优势能使企业走上强传播效果，高效益回报的道路，使企业不断提高品牌价值，以强大的竞争实力矗立于未来广阔的营销市场。本文通过对高校传播优势的深入探讨，得出利用高校传播优势提高企业品牌传播的结论，并结合传播学理论，分析高校传播主体和传播工具的特点，进一步强调高校与企业发展之间的联系，最后提出企业利用高校传播提高品牌价值的具体措施以及需要注意的问题。企业借助高校的传播优势，拓展传播渠道，有效地将品牌辐射得更广更深，以此占领更高的市场份额，增加品牌忠诚度，走上持续快速发展的道路，这就是本文的主旨。
关键词：高校优势，品牌传播，企业品牌价值
 

ABSTRACT
The brand value of enterprises, to which brand communication can promote, is an important guarantee for the development of corporation, and the communication of corporate brand has become an urgent task for enterprises. Under the college dissemination of low-cost as well as highly efficient, enterprise can obtain strong communication effectiveness and cost-effective return, to enable enterprises to continuously improve brand value and stands in the next broad marketing with a strong competitive strength. In this paper, under the deep discussion about advantages of spread of colleges and universities, conclusion that makes use of college advantages to enhance corporate brand communication is proposed. Based on the theory of communication, both the main characteristics and the tools of the college communication have been in-depth analyzed, and further stresses that the contact between college and the development of enterprise. In the end, both the specific measures of making use of college advantages to enhance corporate brand communication and something should be pay attention to during the implementation process have been given. The keynote in this paper is that under the help of college communication, enterprises, by integration of various communication resources as well as expanding the channels of dissemination, can make the brand communication wider and deeper to occupy a higher market share and enhance brand loyalty, to the road of sustained and rapid development.
Key  Words：University advantage, Brand communication, Enterprise brand value

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