关于《中山商报》的读者反馈调查报告

摘要

    中山本土传媒主要是中山日报报业集团，集团主要媒体有《中山日报》、《中山商报》和中山网。作为地方性报纸，《中山商报》强调以读者视角办报，既着眼于经济热点，更积极关注社会动态和影响重大、涉及民生的时政新闻，全力以赴报道群众关心的焦点新闻及趣味横生的时事新闻。近年来，一些强势都市报媒体的发行优势已从单一城市向周围城市蔓延。以广州为本埠的广州日报报业集团、南方报业传媒集团以及羊城报业集团三大报业集团的发行触角也相继伸到中山，并且推出了中山专版，成为中山本地报纸的有力竞争对手。
    加之信息时代的到来使得传统纸质媒体面临前所未有的冲击与挑战，而信息传播空间的裂变也让受众的阅读习惯正在悄然的发生着改变。新兴的网络媒体以及手机媒体正以突飞猛进的优势占有了大量的市场份额。传统纸质媒体正在受到严重的冲击与挑战，形势非常严峻。
在如此严峻的形态下，中山本土传媒应该如何求得生存和发展呢?本文选取《中山商报》为例，在中山二十四个镇区对其受众进行了抽样调查，目的在于真实的了解受众对《中山商报》的评价，从而探讨中山媒体所具备的优势与不足，并提出相应的创新政策，以期改善当前面临的困境。

关键字：中山商报；读者反馈；调查报告
Survey of Readers Feedback on
Zhongshan Economic Daily

Abstract

    Zhongshan Daily Newspaper Group is the main local media in zhongshan, which contains zhongshan daily, zhongshan economic daily and the official web sites of zhognshan. As a local newspaper, the zhongshan commercial news emphasizes running a newspaper from readers’ perspective, focusing on the economic hotspot, actively paying attention to social dynamics and political news related to people's livelihood, going all out to report the focus news concerned by the mass and current news which is full of wit and humor.In recent years, the issue advantage of some strong Metropolis daily media has sprawled from the single urban to the nearby cities. The Antenna issue of the three big newspaper group ,which is Guangzhou daily newspaper group, Southern Newspapers Media Group and Yangcheng newspaper group, has extended in zhongshan, and they launch the Zhongshan single-minded board, becoming the strong competitors for the local newspaper.
Plus the arrival of the information age makes the traditional print media face unprecedented impact and challenge, and the fission of information spreading space also makes the audience reading habits changing. The emerging network media and mobile phone media has a lot of market share by leaps and bounds. Traditional print media are subject to severe shocks and challenges, the situation is very grim.
Under such a severe form, how do the readers evaluate the Zhongshan business News? The article selected the traditional paper media--Zhongshan Business News as the example, it had a sampling survey on the audience in Zhongshan twenty-four townships. The purpose is to see the real attitude of the audience to the Zhongshan business News as to find out the advantages and disadvantages of Zhongshan media, and to put forward innovation policies with a view to improving the current predicament.

Keywords: Zhongshan Economic Daily；Survey；Readers Feedback

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