新时期安徽保险业广告服务现状及未来创新趋势研究

内容摘要：随着保险业改革步伐的加快和市场竞争意识的增强，各家保险公司都在抢占安徽省保险市场的情况下，保险业广告服务已经成为抢占市场的有力武器。本文主要选取了广告服务的内涵—安徽省保险业广告服务作为主要研究内容，阐述了保险业广告服务的意义以及国内和安徽省保险业广告服务的现状，表明了保险业广告服务的重要性，但是安徽保险业广告服务又存在诸多问题，必须改善当前的状况；运用提出问题，分析问题，解决问题的方法，对安徽省保险业广告服务的现状及存在的问题进行诊断分析，并提出一些改善安徽保险业广告服务的重要措施，认为安徽保险广告服务要紧跟市场变化和客户需求不断创新，应需而变，随机应变，看准早变，常变常新，才能迈出新步伐，进一步赢得新商机。

关键词：安徽保险，保险广告，广告服务，广告创新
The new period Anhui insurance advertisement service to current and future trends of innovation
Abstract：Along with the reform and speed up the pace of market competition consciousness enhancement, all insurance companies are in the race of the insurance market in Anhui province, the insurance industry has become seizes the market advertising service of the powerful weapon. This paper mainly selected the advertising service connotation, the insurance industry in Anhui province as the research content advertising service, this paper expounds the significance of the insurance industry ads and domestic service in Anhui province and the present situation of the insurance industry advertisement service, which shows that the insurance industry ads the importance of service, but the Anhui insurance advertisement service and has many problems, must improve the current situation; Using the question, analyze, and the methods to solve the problems in Anhui province, the insurance industry advertisement service the current situation and existing problems of diagnosis analysis, and put forward some improvement Anhui insurance advertisement service of the important measures to think Anhui insurance advertisement service in order to keep up with the changing market and customer needs constant innovation, should to changing, random strain of, certain early change, often become ever new, to new steps have been taken, and further to win a new business opportunities.

Key words：Anhui insurance, insurance advertising, advertising, advertising innovation

*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】