木兰花家纺有限公司信息化建设成功经验探析
[摘 要]由于竞争的加剧，经营能力的提高，中小型家纺企业开始越来越多地考虑以信息化的手段来提升管理水平。中国家纺行业及时把握国际市场信息、了解国外的贸易政策、适时采取有效对策，提升国际竟争力，这一切都离不开信息技术的应用，离不开企业内部信息化水平的提高。
南阳木兰花家纺有限公司，伴随后配额时代的到来，华丽转身。借鉴吸收国外成熟信息化经验,借机调整市场，进而带动了产品结构调整，增强了企业竞争力。本文详述中小型企业进行信息化建设的重要性以及现状，进而围绕“木兰花家纺有限公司信息化建设”的应用及成果，引出中小型企业信息化过程中的借鉴经验。申述信息化建设对企业未来发展的重要性。
[关键词] 内部资源管理；信息化 ；竞争力
Nanyang Textile Co., Ltd. Magnolia successful experience of information Construction
[Abstract] because of increased competition, management capability, small and medium textile enterprises begin to consider more and more a means of information technology to enhance management level. China's textile industry to grasp the international market information and learn about foreign trade policies, timely take effective measures to enhance the international competitiveness of, all this is inseparable from the application of information technology, is inseparable from the enterprise to a higher level of information.
Nanyang Textile Co., Magnolia, with the post-quota era, ornate turn. Draw on experience of foreign countries in information technology maturity, adjustment of the market opportunity, product structure adjustment in order to stimulate and enhance the competitiveness of enterprises. This article details the construction of small and medium enterprises in the importance of information and measures, and then around the "Magnolia Home Textiles Co., information technology," the application and the results of information extraction process of small and medium enterprises benefit from the experience in. Representations to the future of enterprise information technology development.
[Key words]: internal resource mangement；Information； Competitiveness
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