奇虎360盈利模式与盈利能力分析

  摘  要：国内对于奇虎360的盈利模式探讨十分激烈，有人质疑这种完全免费的模式，认为那不过是广告而已。然而随着其模式的完善与发展，形势也变得逐渐明朗。该选题在中国的研究已经基本成熟，众多学者认为该盈利模式是十分新颖的，也是切实可行的，但有些方面还需静待360的发展方可下结论。但我们现在所能看到的奇虎360的优异成绩单是毋庸置疑的，这也就意味着至少他的核心理念是先进的，是很有发展“钱”途的。
关键词：盈利模式；免费；纷争；盈利能力；创新

Qihu360 Profit Model and Profitability Analyses

Abstract：the inquire into qihu360's profit model is very fierce in our country，someone call this completely free model in question, they think it is just advertising.　However, with the perfection and development of the model the situation has become gradually clear. The topics of the research in china has basically been mature, many scholars believe that the profit model is very novel, also is feasible, but some should be and wait the company's development to conclusions. But now we see the success of 360 is of no doubt, it also means that at least the core idea is advanced and promising.
Key words：profit model;free;dispute;profitability;creative

*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】