中国保健品行业现状及趋势分析

摘  要

随着人们生活水平的逐步提高，对自身的健康日益重视，对保健品的需求日益升温，为健康投资已经成为一种趋势。近些年来，保健品行业已迅速发展成为一个独特的产业，保健品行业势必将成为我国经济新增长点和战略产业，我国保健品行业将进入高速发展阶段。   
但是，保健品行业也存在巨大的挑战，在我国的消费品市场上，还没有一种产品像保健品这样，神话似的席卷而来，又抽丝般地凋零而去，接着又是东山再起。如今，花钱买健康已成为一种消费新时尚，但对于各种各样的保健食品来说，市场的规则是“天下没有白吃的午餐”。在经历了几上几下，几番波折之后，今天，当我们再用理性的目光来透视这一产业的发展轨迹时，留给我们更多的是思考与启迪：我国保健品行业今后发展路在何方？因此，本文着重分析当今保健品行业的现状，通过分析它的优劣势，预测保健品行业的发展前景。
 

关键词  保健品行业；保健品的发展；保健品发展趋势
ABSTRACT

Health care products can regulate body functions, enhance health is beyond doubt. With the gradual improvement of people's living standard, for their own health more seriously, on the demand for health care products for increasing health investment, has become a trend. In recent years, health care products industry has rapidly developed into a unique industry, health products industry will become China's new economic growth point and strategic industries, China's health products industry will enter a stage of rapid develop. 
However, the health care industry there is a huge challenge to China's consumer goods market, a product such as health food, myth-like engulfed, and snag a camel dying away, then came the comeback. Today, spend money on health has become the new fashion of a consumer, but for a variety of health food, the rules of the market is "There is no free lunch". Experienced a few on a few, after a series of twists and turns, and today, when we then rational eyes to look into the trajectory of development of the industry, leaving more of the thinking and inspiration: China's health care industry in the future development of road where is that? Therefore, This paper analyzes the status of today's health care industry, by analyzing its strengths and weaknesses, predict the prospects for the development of the health care industry.

Key words  The health care industry; the development of health care products; development of health care trends

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