浅析网络媒体对学生体育价值观的形成及影响

摘  要
网络传媒作为继报刊、广播、电视之后发展起来的与传统大众传媒并存的新媒体的介入，是对大学生发生重要影响的因素之一。为了了解怀化学院学生接触网络体育信息的现状以及网络媒体对怀化学院学生体育价值观的形成及影响，本文运用文献资料法问卷调查法、数理统计法、逻辑分析法等研究方法，对怀化学院非体育专业学生进行了调查分析研究。结果表明，怀化学院学生接触网络体育信息的平均时间范围在0.5～1小时，主要集中在0.5小时内，网络体育信息已经成为影响学生生活的重要因素。获取信息、求知、娱乐是学生接触网络体育信息的主要动机，这与大学生的特性有关。同时，网络媒体体育信息传播中出现了色情化、暴力化、假新闻等不良现象，这些都对怀化学院学生正确、积极的体育价值观产生负面影响。还有对网络体育信息资源的开发利用和管理不够完善，对它的受众也会产生一定的影响。

关键词
网络媒体；怀化学院学生；体育价值观；形成及影响
The Formation and Influences of Internet Media on
Sports Values of HuaiHua College Students

Abstract
The internet media is after the newspapers and magazines,broadcast,the television develops after of get involved with traditional keep both new medium of the public's media,is one of the factor which takes place important influence to the university student.For the sake of understanding the university student get in touch with formation and influence of present condition and internet medium to university student athletics value of information of the internet athletics,this text usage cultural hetitage data method questionnaire survey,Mathematical Statistics method,logic analysis method etc.research method,carried on inquisition analysis a research to the tall non-athletics in the school professional university student.Express the university student gets in touch with the average time scope of information of the internet athletics in 0.5~1 hours as a resule,main concentration within 0.5hours,the internet athletics information is already come influencing the important factor that the university student lives.Obtain an information,seek knowledge,the amusement is the main motive that the university student gets in touch with internet athletics an information,has something to do with the university students characteristic.Appeared a porn to turn in the athletics information of the internet medium dissemination in the meantime,violence turn,false news etc.bad phenomenon,these all to university student right,the aggressive athletic value produce negative influence.Still there is our country to develop the information resources of the internet athletics to make use of and manage not enough perfect,be subjected to it many will also produce certain influence.

Key words
Internet Media; HuaiHua College Students; Sports Values; The Formation and Influences

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