潍坊市蔬菜出口的现状与对策研究 摘要：潍坊市是我国蔬菜出口的发源地,是山东省最大最好的“菜园子”。在对潍坊市蔬菜出口现状进行调查研究的基础上,运用SWOT分析法对潍坊蔬菜出口的内部条件和外部环境进行分析，找出其优势和劣势。从而扬长避短、抓住机遇和迎接挑战，对潍坊市蔬菜出口发展提出有效规避绿色壁垒、开拓多元化出口市场和提升蔬菜深加工水平等可行性建议。多措并举不仅能够在短期内提升潍坊市蔬菜出口质量，也有利于潍坊市蔬菜出口的可持续发展。 关键词：蔬菜；出口贸易；绿色壁垒 The Research on The Current Situation And Countermeasures of Vegetables In Weifang Abstract：Weifang is the cradle of the vegetables export in our country, it also enjoy the name of the biggest and best vegetable garden in Shandong Province. On the basis of vegetables export study in Weifang City, this paper analyses internal conditions and external environment of vegetables export in Weifang comprehensively by using SWOT analysis in order to find out its strength and weakness so that hold the opportunity and meet the challenges. This paper puts forward feasible countermeasures aiming at the development of vegetables export in Weifang, including evading the green barrier effectively, expanding multiple export markets and developing further processing standard of vegetables, etc. Thanks to Various measures are not only enhancing export quality of vegetables in Weifang in a short time, but also beneficial to sustainable development of vegetables export in Weifang. Key words: Vegetables；Export trade；Green barrier 引言 潍坊市是山东省乃至全国的蔬菜出口大市。目前，潍坊市蔬菜出口占据山东省蔬菜出口总量的1/3，占据中国蔬菜出口的1/5。进入21世纪尤其是加入WTO以来，潍坊市蔬菜出口产业发展迅猛，但随着其蔬菜出口的不断发展，潍坊所面临的内外环境也日益复杂，各种问题开始不断显现。对潍坊市蔬菜出口进行SWOT分析并探讨其可行对策，对于潍坊市蔬菜出口产业的可持续发展具有重大意义。
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