苹果与联想公司营销策略对比分析21世纪的市场已经在经历过漫长的发展历史后走入了一个比较成熟的阶段，消费者购买行为及公司广告成本的差异越来越小，企业要想在激烈的市场竞争中保有优势，必须启用营销策略作为杠杆推动发展。美国苹果公司作为当前世界市值最大的上市公司，其过人之处不仅在于拥有先进独特地产品，更重要的是苹果优秀的营销策略，使其实现迅速壮大。苹果公司的营销策略对于其他类似的电子科技产品公司的发展具有很大的借鉴意义。本文通过对比分析苹果公司和我国的联想公司的市场营销策略和财务状况，得出其营销策略的成功之处，探讨苹果公司的营销策略和营销模式对于我国以联想公司为代表的电子产品企业发展的借鉴意义，使得我国电子产品公司能够吸收借鉴其成功经验，促进这些企业发展，顺利实现公司最终目标，提升我国公司在国际市场上的影响力。 关键词：苹果公司 联想公司 营销策略 Apple's and Lenovo's Marketing Strategies Contrast ABSTRACT After a long period of development, the market of the world has stepped into a mature stage in the 21th centry. Nowadays, purchasing behaviors of consumers become more similar then before, and the advertisement costs of different companies are also of less difference. So if a company wants to keep her advantages, she has to start using Marketing Strategy as the lever. Apple Inc. has the biggest value of all the listed company in the world. Not only does she have the most advanced and unique products, but the most important is her excellent marketing strategy, which helps her develope fast. This passage is going to analyze the marketing strategy and the financial positon of Apple's and Lenovo's, and find out the points of Apple's success. Then the passage will discuss how China's company can take the Apple's marketing strategy and mode as reference, so that China's companies can develop better, achieve the companies' final goals smoothly, and ,most importantly, help China's companies have more influence in the world market. Keywords: Apple Inc. Lenovo Ltd. Marketing Strategy
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