郑州长通物流公司经营战略研究
市场对快速、安全、可靠的物流需求日益旺盛，物流产业已成了经济发展水平的标志，物流业在中国的发展会对中国经济运行效率的提高发挥巨大作用，也会给物流服务的供应企业带来新的利润源泉。近几年，外资物流巨头被巨大的中国市场所吸引，国内物流行业正面临着巨大的市场机遇和挑战。面对国内外激烈的市场竞争，第三方物流企业如何寻找自身的发展定位，如何制订合适的经营战略并正确的实施，就显得尤为重要。本文结合了郑州长通物流公司的实际情况，进行物流企业经营战略研究，为公司制定经营战略和发展规划提供了支持。本论文根据企业战略的相关理论，运用SWOT矩阵分析了长通物流公司面临外部环境的机会和威胁，内部因素的优势及劣势，客观的确定了长通物流公司的发展战略，制定了实施公司发展战略的具体经营措施。
[关键词] 第三方物流； 环境分析； 经营战略
Study on Development Strategy of Zheng zhou Chang tong Logistic Corporation
Abstract: The market needs more quickly, stable and safer logistics services. Logistics industry is being symbol of economic development. Developing Logistics in China will play important action in the economy of China and will benefit the supply corporation of Logistics service. Just in recent several years, Foreign logistics companies are attracted by the market of China. Domestic logistics companies are facing the chances and challenges. How to position market and search a suitable strategy are important and emergency. This article is to research logistic development strategy under the circumstances of Chang tong Logistic Co. Ltd in Zhengzhou and to support the management of the company with the development strategy and plan of Chang tong Logistic Co.Ltd. This article analyzes the environment and the inside-situation of the Chang tong Logistic Co.Ltd. The opportunities and risks that come from the outside and the advantages and the shortages that come from the inside were identified by the SWOT. It analysis correctly assessed the total aim of the company strategy and the implementation of the company's development strategy formulated in the specific measures .
Key words: Third-party logistics; Environmental analysis; Development strategy
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