动画片中深受儿童喜爱的主体形象特征分析--以中美两国动画片个案为样本的分析

随着动画片产业的逐渐发达，和投入制作的新技术日益进步，动画片的表现手法越来越多样化和科技化，艺术表现力与感染力也不断得到观众的认可和青睐，在逐步丰富和完善的同时，也趋向了商业化发展，消费的观众不再单纯是儿童。而儿童作为动画片的主要受众人群，动画创作者分别针对不同年龄层的儿童，制作出了各种风格类型的动画片，以吸引和锁定这群小观众。本文选取了80后儿童成长时期较为熟悉的中美两部动画片，《猫和老鼠》和《蓝皮鼠大脸猫》，通过情节内容和主体形象的异同进行分析，可以看出，在两国不同的文化制度和思维方式下，动画片中的主体形象设计存在很大的差别。相对来说，美国动画片更吸引观众，甚至突破了低龄的界限，深受成人喜爱。当前我国的动画片要真正发展起来，应该打破常规思维，像西方学习，设计出更深受儿童喜爱的主体形象。

关键词: 动画片；主体形象；儿童；心理
The main image features are favored by children in the cartoon--Sino-US cartoon case analysis of a sample

Abstract

As the cartoon industry is gradually developed and put into production new technology advances, the cartoon technique of expression is increasingly diverse and technological, artistic expression and infectivity of the recognition and favor of the audience, gradually enriched and sound at the same time also tend to the commercial development of the consumer audience is no longer simply children. Children as the main audience crowd of cartoon animation creator for children of different ages, to produce a variety of styles type of animation in order to attract and lock these small audiences. Selected 80 children grow more familiar during the Sino-US two cartoons "Tom and Jerry" and "Blue Mouse face cat" to analyze the similarities and differences of plot content and the main image, you can see, the two the country's different cultural systems and ways of thinking, the main image design in the cartoon there is a big difference. Relatively speaking ,the American cartoons to attract viewers, and even break a younger age boundaries of popular adult favorite. China's cartoon to really develop, it should be to break the conventional thinking, such as Western learning, design favored by children and the main image.

Keywords：Cartoon；Main image；Children；Psychological
 

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