浅析江西电视方言节目

近几年，随着方言热的不断升温，电视方言节目在电视屏幕上的出现次数越来越多，引起了大家的广泛关注，而本文也是以电视方言节目为研究对象的。文中运用个案分析、比较分析，文献资料分析等方法，在前人的研究基础上，从电视方言节目定义、起源入手，结合《地宝当家》等节目，对电视方言节目的受众定位、现阶段发展的局限性进行比较全面的分析，并针对其局限性提出未来发展的策略，使得节目能够更加良好的发展。

关键词：电视方言节目 受众定位 发展策略

Abstract

    In recent years, along with the dialect hot increase, TV programs on the TV screen in the emergence of more and more times, caught everyone's attention, and this paper is to TV programs for the study of the dialect. This paper use case analysis, comparative analysis, the literature material analysis, based on previous studies, from TV program definition, origin of dialect, combined the to treasure masters, \"programs and TV programs of the audience of dialect positioning, and the limitation of the current development of a comprehensive analysis, and for its limitation for the future development of the proposed strategy, make programs can better development.

Key words：dialect television program  audience strategy  development strategy 

*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】