大学生网上购物的影响因素分析-以xx大学为例

网上购物在以大学生为主的年轻人群体中迅速普及，它已经成为大学生生活中的重要组成部分，影响着大学生的日常生活。本论文通过问卷调查法和统计分析方法，在资料的收集和实地的调查基础上，借助相关统计软件对调查结果进行定量分析，得到研究结果，为大学生网络购物市场的开发提供了一定的参考。
关键字：网上购物；大学生；影响；日常生活

Analysis of the influencing factors of college students online shopping
-Taking Jishou University as an example
 
Abstract：Shopping on the Internet to college students in groups of young people in the rapidly growing popularity, it has become the important part of college life, affecting the daily life of University students. In this paper, through the investigation method of the questionnaire and statistical analysis method, in the data collection and field investigation foundation, using relevant statistical software to survey results of quantitative analysis, get results, as the college students online shopping market development to provide a certain reference.
Keywords: Online shopping， college students， influence， daily life

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