试论媒介与国家形象之关系

在国际社会日益强调“软权力”的今天，国家形象作为软实力的重要组成部分，其立国利民的作用越来越突出。而国家形象又深受政治、民众和媒介、传播等诸多因素的影响，它正是通过一次次的传播活动来塑造的。本文试图探讨媒介与国家形象之间的关系。针对我国媒体塑造国家形象的现状，从三个层面提出如何提高我国的传媒影响力，塑造我国的国家形象。
关键词: 软权力；国家形象；塑造；传媒

Try to talk about the relationship between the media
and the image of the state
 
Abstract：In the international society increasingly emphasize "soft power" today, as an important part of the soft power of the image of the state in one country's functions are becoming more and more outstanding. The image of the state it is through the communication activity again to shape, it is politics, public and media factors, this paper attempts to explore the media and the relationship between the national image. Through the brief introduction in shaping the image of the state media the role, and in view of the media in the process of the present situation, this paper, from three aspects this paper describes how to enhance China's media influence, shaping our national image.
Key words：soft power; The image of the state; Shape;

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