APP(中国)在企业社会责任下的绿色营销战略

在全球环境日益恶化的今天，环境保护问题已引起人们前所未有的关注，可持续发展也越来越成为人们的共识。那么，作为社会经济活动的基本单位、资源有效利用的实施者、工业污染的源头、环境保护的主导者的企业，将如何履行自己的职责，如何迎接这一严峻的“绿色”挑战，成为当今社会共同关注的问题。
本文针对企业绿色化发展这一热点问题，对APP（中国）的绿色营销理论和策略进行了较为全面、系统的研究，其理论意义和实际应用对我国企业在当今绿色浪潮下寻求可持续发展提供了有益的参考和借鉴。本文以现代可持续发展理论为依据，在国内外有关企业绿色化研究的基础上，结合APP（中国）营销管理的一般过程，对APP（中国）的绿色营销体系进行了系统研究，提出了我国开展绿色营销的基本策略框架，构建出绿色营销的策略体系。

关键词： APP(中国)；绿色营销；社会责任
APP (China) in corporate social responsibility of green marketing strategy

Abstract: Deteriorating global environment, environmental issues has caused the unprecedented attention of people, sustainable development is increasingly becoming the consensus. As the basic unit of social and economic activities, the perpetrators of efficient use of resources, industrial pollution sources, environmental protection leader corporate, will perform their duties, how to meet this serious "green" challenges in society today issues of common concern by every member.
    The development of this hot issue for the corporate green, green marketing theory and strategy of APP (China), a more comprehensive and systematic study, its theoretical significance and practical application of China's enterprises to seek sustainable development in today's Green Wave a useful reference for. The modern theory of sustainable development, on the basis of domestic and foreign enterprises green, combined with the general process of APP (China) Marketing Management, a systematic study of APP (China) Green Marketing System, made in China basic policy framework for green marketing to build a system of green marketing strategy.
keywords:  APP(China)；green marketing；social responsibility

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