论网络营销中的广告道德伴随着经济的发展，广告在市场营销中的作用越来越显著，网络广告作为网络营销的一种促销手段,在飞速发展的同时,又产生了许多影响其健康发展的不道德行为。近几年来，重大食品安全事件频频发生，不仅严重损害了我国消费者的身体健康，而且还严重影响了广大消费者的食品消费心理，引起了相当程度对食品行业的不信任。为此，我们需要通过对食品行业网络营销中广告道德的缺失进行分析，并结合国内外的理论和实践成果，探讨网络广告非道德问题的主要表现,并分析其成因,提出相应的改善措施,以促进网络营销事业的快速发展。
[关键词]食品行业；SWOT分析；网络营销；广告道德
Advertising Ethics of Online Marketing
Abstract：Along with economic development, marketing, advertising's role in the increasingly significant as network marketing, along with the rapid development ,online advertising has generated a lot of immoral behavior which has effect on its healthy ,as a promotional tool . In recent years, major food safety incidents occur frequently, not only seriously damaged the health of our consumers, but also seriously affected the psychology of food consumption of consumers, causing a considerable degree of distrust of the food industry. To this end, we need to analyse the lack of advertising ethics ,among the network marketing in the food industry, and to combine the theory and the practice ,to analyse the non-moral issues about online advertising, and to analyze its causes, promote the corresponding improvement measures to promote the web marketing to develop rapidly.
Keywords: Food industry ; SWOT Analysis ;Internet Marketing; Advertising ethics
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