常德柳叶湖景区深度开发研究

随着低碳旅游兴起和大湘西旅游圈的建立，常德柳叶湖景区基础设施和基本景观得到全面提升，柳叶湖的旅游开发进入到一个全新的历史时期。通过对柳叶湖景区的开发现状和问题进行探讨，运用层次分析法和矩阵计算法确定景区的深度开发方案即以爱情文化项目为中心，度假与会议旅游项目、水体康体项目协调发展的方案，确定了深度开发思路，明确开发原则，设计旅游项目，制定营销策略，选取多类型的营销渠道，建立各种保障机制来实现柳叶湖景区旅游发展的可持续性，推进低碳旅游的发展，从而激活整个常德旅游经济。

 关键字 
旅游项目；深度开发；市场营销；柳叶湖景区

A Study on Deep Exploitation of Tourism Area of Liuye Lake in Changde
 
Abstract
With the commencement of low-carbon tourism and the establishment of tourism area of western of Hunan province and the overall improvement of equipment and landscape, the tourism of Liuye Lake develop into a new period. This paper explore the problem, use the AHP and the matrix analysis to determine the plan which center on love cultural projects, the resort conference tourism projects and the recreation projects on water to coordinate the development. Ascertain the idea of deep exploitation and principles of development and design tourism projects. Make marketing strategy and choose many marketing channels, then establish protective mechanism to promote the sustainable development and low-carbon tourism and the tourism economy of Changde.

Key words
tourism projects; deep exploitation; marketing strategy; Liuye Lake

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