低成本战略对光伏企业核心竞争力的影响探究 —以正泰电器为例“低碳经济”已成为世界经济发展的新看点，以太阳能综合开发利用为主的光伏产业有较高的成长性，发展前景广阔。早先国外光伏产业的起步急需我国产品的输入，低成本战略和国外制造商的竞争是成功的，然而，光伏产业近年来遇上困难。
本文通过对正泰带请你的经营举措的思考，结合近年来国内外光伏上市公司的政策导向及部分我国光伏上市公司的财务指标，从影响企业核心竞争力的外部与内部因素两方面进行分析，阐述了低成本战略对光伏企业竞争力影响的主要方式与存在的局限，并且针对内、外因素提出了一些解决对策。总体上，光伏的发展离不开政府的支持，企业的决策层应注重控制成本，另外，市场的建设是光伏发展的重中之重，既能够有效解决目前光伏产业的被动现状，又能促进光伏产业的持续发展。
关键词：光伏企业；低成本战略；核心竞争力
Abstract
"Low carbon economy" has become a new hotspot of world economic development. Photovoltaic industry,which is mainly developed on comprehensive development and utilization of solar energy, have high growth and a prospective future. Earlier, the photovoltaic industry abroad are in urgent need of our products’ input. Competition to foreign manufactures by low cost strategy is successful. However, Photovoltaic (pv) industry is in trouble in recent years.
The article is trying to think the management measure of listed company Chint. Combining the policy guidance of listed companies in our country and abroad in recent years and a part of the financial indicators of listed companies in our country, analyzed the external and internal factors that affect the enterprise core competitive ability. Expounds how low cost strategy is main influency on the photovoltaic enterprise competitiveness and its limits and put forward some countermeasures according to internal and external factors.On the whole,development of photovoltaic needs government support. Policy makers should pay attention to control the cost. The construction of the market is the key of the development of photovoltaic,which can effectively solve the passive situation in the photovoltaic industry and promote the sustainable development of photovoltaic industry.
Key words: Photovoltaic Industry; Low Cost Strategy; Core Competitive Ability
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