中西文化差异对中国对外贸易的影响

随着世界经济一体化进程的不断加速，国际贸易迅速发展,它已成为经济发展一个重要组成部分。不同的国家、特殊的文化背景和不同国家的文化环境都能够产生文化差异。中西文化差异在中国对外贸易中具有重大影响。中西文化差异既是经济发展面临的挑战,又是竞争优势的新来源。文化差异在国际贸易中不仅仅具有阻碍交流沟通的弊端，同样具有促进世界文化交流和全球经济一体化的有利作用。不同国家、不同民族的人们只有认识文化差异并采取有效的策略，才能使国际贸易在文化融合的推动下实现经济自由化。本文将分析中西文化差异对中国对外贸易的利弊影响。通过借鉴前人的学术文章和庞大的网络信息，结合自身实习所见，分析如何利用文化差异来促进经济发展,并且通过实践发现能够增强文化交流的有效措施。

关键词：文化差异；对外贸易；跨文化交际
 On the Influences of Differences in Chinese and Western Cultures on Chinese Foreign Trade
Abstract
Nowadays, the economic integration process is accelerating，with the development of international trade, it has become one important part of the economic development. Special cultural background of different nations and environments should produce cultural differences. And culture differences between China and the West have a major influence on Chinese foreign trade. Cultural differences between China and the West are both challenges and new sources of competitive advantages to Chinese foreign trade. Cultural differences may hinder the intercommunication in international trade, but also can promote the world cultural communication and promote the development of global economic integration. People should try their best to learn as many aspects of culture differences as they can. Only in this way can the foreign trade prosper. This article will analyze the beneficial effects of cultural differences in international trade and tries to look for efficient and effective ways to promote foreign trade. With the reference to previous academic articles, huge network information and the practical knowledge, this paper will analyze how to promote economic development through cultural differences, and try to find effective measures of strengthening cultural communication.

Key words: Cultural Difference; Foreign Trade; Cross-cultural Communication

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