论壳牌石油在中国的环保理念

 英荷壳牌石油公司有100多年的发展史，是世界第一大垄断集团，也是世界第二大石油公司。其核心业务包括勘探和生产天然气，天然气的开采和运输，煤的开采，化工品的生产，再生能源的开发。壳牌的价值理念在于要求公司无论做什么事情都要考虑经济，社会和环境如何取得平衡。壳牌公司作为石油行业的领导者，非常重视政治经济的变化以及对国际石油市场的影响。本文研究了壳牌石油在中国市场为解决环境问题开展了许多环保活动，针对中国的环境问题采取相应的营销策略和产品推广，并通过与其他品牌石油的对比找出了优势和不足，对推广策略和在中国发展的前景做了分析。

关键词：营销策略；壳牌；保护环境
Abstract
      Royal Dutch Shell Oil Company has a history of 100 years. It is the biggest monopolies group and it is also the second largest oil company in the world. Shell Oil’s core businesses include exploration and production of natural gas, exploration and transportation of natural gas, mining coal, chemicals production and development of renewable energy. Shell’s value is that no matter what you do, you should consider how to make balance of the economy, society and environment. As an industry leader, Shell Oil Company pays more attention to political and economic change. This paper analyzes that Shell Oil has developed many activities in Chinese market in order to solve the environmental problems, and has taken the interrelated marketing strategies and production promotion in terms of Chinese environmental problems. This paper finds out the advantages and weaknesses in comparison with other oil brands, and analyzes the promotional strategies and the future development of oil industry in China.

Key Words: marketing strategies; Shell Oil; environmental
protection

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