论脸书的营销策略

脸书，作为全世界最成功的社交网络公司之一，在这个充满竞争的社会，其独特的营销策略为它的成功奠定了坚实的基础。本文阐述了脸书公司的成立及发展，以文献综述的方式展示了中外文献为脸书公司的营销策略所进行的分析，归纳并总结出了脸书营销策略的特点。通过从病毒营销，平台战略，广告营销三个方面对脸书的营销策略进行分析，得出了脸书在营销策略方面的成功之处。最后，以结论的方式对主题进行了重申。

关键词：脸书；营销策略；独特
Abstract

Facebook is one of the most successful social network enterprises in the world. In this society which is full of competition, Facebook can’t get this achievement without its unique marketing strategy. This paper presents the establishment and development of Facebook, and summarizes the features of Facebook’s marketing strategy by showing the analysis of the marketing from Chinese and foreign literature in literature review. By analyzing the Viral Marketing, Platform Strategy, Advertising marketing, this paper explains successful of Google in marketing strategy. Finally, this paper restates the theme in conclusion.

Key words: Facebook; marketing strategy; unique

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