亚马逊电商在中国市场的营销策略

随着全球互联网技术和电子商务的高速发展，中国与其它发达国家一样迎来了电子商务高速发展的浪潮。国际著名在线销售巨头亚马逊已进入中国市场。亚马逊先后通过收购卓越网由此来打来中国市场的大门凭借着独特的营销策略在中国市场迅速发展壮大。然而亚马逊在中国市场发展中也存在着一些问题，本文通过对大量亚马逊在中国市场营销策略的文献进行分析，查阅相关亚马逊营销策略的资料等从而总结出亚马逊在中国市场营销策略的优势与不足。

关键词：亚马逊；电子商务；市场营销策略
 

Abstract

With the high-speed development of global Internet technology and e-commerce, China and other developed countries in the wave of electronic commerce rapid development. International famous Amazon has entered the Chinese market, a leader in online sales. Amazon has acquired Joyo to open the Chinese market. Amazon uses an unique marketing strategy in the Chinese market to grow rapidly. However, Amazon also exists some problems in the development in the Chinese market, this article through the analysis of a large number of literatures of the strategy of Amazon in China and Amazon's marketing strategies related information sums up the Amazon’s advantages and problems of marketing strategy in China.

Key Words: Amazon ; E-commerce ; marketing strategy

*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】