福特公司的营销策略分析

该论文主要分析了福特公司的营销策略。作为一家生产汽车的跨国企业，福特公司已经成为世界上最大的汽车生产商之一。由于经济发展，汽车行业的市场竞争也越来越激烈，因此，如何正确地把握营销策略并适当地运用营销方式是一个企业获利的重要方法。为了更好地论证这一主题，该论文分成四大部分：第一部分介绍福特公司的背景资料；第二部分为文献综述部分；第三部分是本文的主体部分，着重强调了营销策略对福特公司的重要性，并从相关方面对其进行分析，这也是福特公司之所以成功的关键所在；第四部分为结论，重申了论文的主题。

关键词：福特公司；汽车；营销策略
Abstract

This paper mainly analyzes the marketing strategies of Ford Company. As a manufacturer of multinational automotive company， Ford has become one of the world’s largest auto makers. Since the economy develops faster and faster, as well as the competition of automobile industry has also become increasingly fierce. Therefore, correctly taking advantages of appropriate marketing strategies, and using them as important methods will be key factors for an enterprise to profit. In order to better explore the theme, the thesis is divided into four parts: the first part introduces the background of the Ford Company; the second part is literature review; the third part is the main part of this thesis, which emphasizes the importance of marketing strategies of Ford Company from every related aspect, and that is the key factor of the company’s success; the fourth part is conclusion, restating the theme.

Key words: Ford Company; automobiles; marketing strategies

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