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酷圣石在中国市场的营销策略


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论文字数:5500字, 论文类型:原创|付费, 论文费用:¥405

【摘要】

酷圣石在中国市场的营销策略


越来越多的年轻人开始喜爱冰淇淋,中国人对于冰淇淋的消费也不再只局限于夏天。冰淇淋正在成为中国餐饮文化的一部分,并被越来越多的人所接受。酷圣石冰淇淋正在创造一种全新的冰淇淋餐饮理念,并且成功的进入了中国市场。本文分析了酷圣石在中国市场的情况,并指出了酷圣石在中国市场取得成功的原因。最后分析了酷圣石在中国市场的发展以及未来的规划,对酷圣石运营的成功做出总结并得到有利于国内品牌学习的因素。

关键词:酷圣石;品牌;冰淇淋;中国市场
Abstract

    Ice cream has gain popularity among more and more young people in China and its consumption is not only in summer. Ice cream has become a part of Chinese food culture and acceptable among more and more people. Cold Stone Creamery, an American-based ice cream parlor chain, has created a completely new dining concept and successfully entered the Chinese market. In this paper, the author describes the case of Cold Stone Creamery in the Chinese market, and analyzes the reasons for the success of Cold Stone Creamery in the Chinese market. Finally, the author analyzes the development of Cold Stone Creamery and its and future plans in the Chinese market, summarized the experience of its successful operation, and offered the lessons for domestic brands.

Key words: Cold Stone Creamery; brand; ice cream; Chinese market

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