Ice cream has gain popularity among more and more young people in China and its consumption is not only in summer. Ice cream has become a part of Chinese food culture and acceptable among more and more people. Cold Stone Creamery, an American-based ice cream parlor chain, has created a completely new dining concept and successfully entered the Chinese market. In this paper, the author describes the case of Cold Stone Creamery in the Chinese market, and analyzes the reasons for the success of Cold Stone Creamery in the Chinese market. Finally, the author analyzes the development of Cold Stone Creamery and its and future plans in the Chinese market, summarized the experience of its successful operation, and offered the lessons for domestic brands.
Key words: Cold Stone Creamery; brand; ice cream; Chinese market