中国访谈类节目中的符号学现象

摘要：本文通过分析《非诚勿扰》《锵锵三人行》《实话实说》等一系列访谈类节目，揭示其背后的符号学意义。在综合阐述符号学的概念、理论的基础上，本文分析了符号学和访谈类节目的契合点，并且剖析了二者在新闻、影视和广告三个方面的结合，随后重点分析访谈类节目中体现出的符号学意义。无论是在场景布置等可见而具体的方面，还是在话题选择、概念提出等抽象方面，访谈类节目都充满了各种符号和暗示。
   本文指出，访谈类节目都在有意或无意当中使用了符号学的方法。而符号学在访谈类节目的拍摄过程当中也有着重要的借鉴和指导意义。本文建议电视节目的工作者应该具备一定的符号学知识，以期在今后的节目制作过程当中使细节更趋于完善。
关键词：符号学、访谈节目、媒体、新闻、广告

ON THE ICONOLOGY PHENOMENA IN CHINESE TALK SHOWS
 
Abstract: By analyzing a series of talk shows, this essay aims to reveal the semiology meaning behind them. On the basis of the semiology concept and theory, this essay analyzes the connection between semiology and talk shows as well as their relationship in news broadcast, film and television and advertisements. Then, it focuses on the semiology meaning revealed in talk shows. It turns out that talk shows are full of icons in the concrete fields like background setting as well as virtual fields like topic choice and concept proposal.
This essay points out that all the talk shows have made use of semiology methods, no matter intentionally or not. The semiology is helpful for the television makers. This essay suggests that television worker should be equipped with some semiology knowledge in order to produce better programs in the future.
Key words: semiology, talk shows, media, news, advertisement

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