网络推手营销模式的现状分析和前景探讨

摘要
网络推手在短短的3年时间里逐渐成长起来，已经成为了一种新兴职业。网络推手正逐渐演变成一个更现代、更商业化的营销新模式，成为营销领域的新秀，为企业制定营销战略提供新的选择。
网络推手的出现，给中国的互联网形成了强烈的冲击，给人们的生活带来了巨大的变化，尤其是对企业的营销模式产生深刻的影响，企业不得不重新审视网络营销所带来的宣传效果与经济效益。同时，也显现出我国互联网发展中存在的突出问题，存在着监管不到位，立法滞后等问题，对企业的网络化，科技化发展造成不利影响。
本文共分为五部分，第一部分介绍本文的写作背景，第二部分介绍网络推手的起源与发展，第三部分介绍网络推手发展过程中存在的主要问题及其解决方法，第四部分介绍网络推手的影响及企业的营销策略，第五部分阐述网络推手未来的发展前景。
全文开篇部分主要是阐述网络推手的起源及其发展；其次，通过分析网络推手发展过程中存在的主要问题，研究其相关的解决方法；进而阐述了网络推手对社会产生的影响及企业在其影响下该如何调整营销策略；通过以上的综合分析探讨，预见网络推手营销新模式未来的发展前景。
关键词：网络推手，市场营销，营销策略，职业化，营销蓝海

ABSTRACT
Network Operator in a short period of three years, growing up has become a new career. Network Operator are gradually evolving into a more modern, more marketing, commercialization of new models, become a rookie in the field of marketing, enterprise marketing strategy to provide a new choice.
The Network Operator 's appearance, has formed the intense impact for China's Internet, has brought the huge change for people's life, particularly has the profound influence to enterprise's marketing pattern, the enterprise can not but carefully examine the propaganda effect which and the economic efficiency the network marketing brings. At the same time, also appears the prominent question which in our country Internet development exists, has the supervision not to arrive, questions and so on legislative lag, to enterprise's network, the science and technology development have the adverse effect.
This article is divided into five sections, the first writing of this article introduce the background, introduce the second part of the network onto the hands of the origin and development, and introduce the third part of the network driving the development process the main problems and their solutions, Part IV Introduction Network Pushing Hands the impact and corporate marketing strategy, the fifth part of the network driving the future development prospects.
This article introduction part is mainly elaborates the network hand slap's origin and the development; Next, the subject matter which exists through the analysis network hand slap developing process, studies its related solution; Then elaborated how the network hand slap the influence which and the enterprise produces to the society should adjust the marketing strategy under its influence; Through the above generalized analysis discussion, foresight network hand slap marketing new pattern future prospects for development.
Key words: Network Operator，Market marketing，Marketing Strategy，Professional，Blue Ocean Marketing

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