电子商务环境下大学生创业问题研究
[摘 要] 在互联网发展日臻成熟的今天，电子商务作为网络技术应用新的发展方向，优势也越来越明显。开放性、全球性、低成本、高效率等特点是电子商务的内在特征。
然而，信息技术飞速发展，就业问题还是被人们普遍关注，尤其是大学应届毕业生的就业压力大的问题。大学生借助互联网进行电子商务创业是近年来出现的一个新生事物，成为了一种有效解决就业问题的途径。
本文从目前的社会背景开始分析，分析社会大背景下就业与创业的相关形势，运用电子商务与管理学的相关知识，对目前国内外电子商务的发展现状进行描述，对电子商务环境下个人创业进行可行性分析，详细阐述个人如何通过电子商务网站来进行创业，并分析创业过程中的问题，提出了相应的解决方案。
[关键词] 电子商务；大学生创业；互联网；B2B；B2C
The Analysis for College Students' Venturing
in the E-business Environment
Abstract: As the Internet is getting more and more mature today, e-commerce has shown its advantages more and more obviously being a new development of the applications of the network technology. The Internet is open, global, low-cost and efficient, which are also the inherent characteristics of the e-commerce.
However, as the rapid development of the information technology, people still show great concern on the employment issues, especially on the employment pressure of the graduates.It’s new for college students to take advantage of the Internet to do the e-commerce venturing in recent years. And it’s becoming an effective way to solve the employment issues.
The analysis of this article begins from the current social background, about the social context of employment and starting businesses related to the situation. It describes the status now of the current development of e-commerce at home and abroad by using the knowledge of e-commerce and management. It makes a feasibility analysis for entrepreneurial individuals to conduct in the e-business environment. It makes personal details how e-commerce sites for business. And it points out the problems exist in the venturing process and makes corresponding solutions.
Keyword: E-commerce;College students’ venturing;Internet;B2B;B2C
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