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跨境电商对我国奢侈品行业的影响及对策研究


全文字数:12000字左右  原创时间:<=2022年

【内容摘要】

跨境电商对我国奢侈品行业的影响及对策研究


在全球经济一体化发展的大背景之下,我国跨境电商发展迅速,跨境电商已成为我国对外贸易转型升级的重要途径。近年来,我国奢侈品行业作为一项新兴产业,销售额所占我国国际贸易的比例日趋增加,其与日俱增的需求量和供应量,为我国国际贸易发展创造了良好的契机。本文全面地对跨境电商对我国奢侈品行业的影响进行了分析,列举出消极促销手段、海外购受到青睐、品牌形象难以建设和关税问题等方面在跨境电商背景下我国奢侈品行业发展存在的主要问题。并将理论知识与实际分析相结合,提出从完善税收、建立良好顾客关系、加强品牌间合作、规范货源渠道和提高支付安全性等跨境电商背景下我国奢侈品行业的发展对策研究,利用有效的对策加快并完善我国奢侈品行业的发展。
关键词: 跨境电商;奢侈品行业;对策研究


The Influence of Cross-Border E-Commerce on China's Luxury Industry and Countermeasures
Abstract: Under the background of global economic integration, China's cross-border e-commerce has developed rapidly, and cross-border e-commerce has become an important way to upgrade foreign trade in China. In recent years, China's luxury goods industry, as a new industry,which its sales accounted for the proportion of China's international trade is increasing, its increasing demand and supply for China's international trade development has created a good opportunity. This article comprehensively analyzes the impact of cross-border e-commerce on the luxury goods industry in China and lists four aspects in the background of cross-border electric business luxury goods Industry development of the main problems like the negative promotion means, the overseas purchase is popular, difficult to build the brand image and the tariff problem and so on. Combined with theoretical knowledge and practical analysis. This article also puts forward four aspects like improving taxation, establishing good customer relations, strengthing cooperation between brands, regulating supply channels, improving the security of trading online., to accelerate and improve the development of China's luxury goods industry.
Key Words: Cross-Border E-Commerce;Luxury industry;

 

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