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移动互联网手机广告平台发展探析——以秒赚APP为例

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【摘要】

移动互联网手机广告平台发展探析——以秒赚APP为例

本文从传播学理论,广告学理论出发,首先对中国移动互联手机广告平台进行概念性分析,总结移动互联网手机广告平台特点,优势。然后根据我国广告市场现状分析移动互联广告平台目前的生存环境和存在问题,进而提出相关策略解决问题,以精准营销理论为核心,从商家与商家,商家与消费者,产品物流,产品定位,媒介功能等方面提出具体的实施举措来解决当前平台存在的问题,使移动互联广告平台得到更好的发展。移动互联广告平台有赖于不断的研究及分析,只有用科学的数据和案例进行分析来发现问题,找到对策,才能更好的使广告服务于大众。
关键词:移动互联网手机广告平台;精准营销;秒赚

Mobile Internet mobile advertising platform development analysis, Basing On the APP——Seconds earn
 

Abstract: this article from the communication theories, advertisement theory, first conceptual analysis for China's mobile Internet mobile advertising platform, summarizes the characteristics of mobile Internet mobile advertising platform, the advantage. Then according to China's advertising market present situation analysis of mobile Internet advertising platform current living environment and the existing problems, put forward strategies to solve the problem, precise marketing theory as the core, from business to business, merchants and consumers, product logistics, product positioning, medium function put forward the implementation of the specific measures to solve the current problems existing in the platform, make the development of mobile Internet advertising platform to get better. "Mobile advertising platform depends on constant research and analysis, only with a scientific data and case analysis to find the problem, find countermeasures, can we better make mass advertising service.
Keywords: mobile Internet mobile advertising platform ;Make accurate marketing ;Seconds earn

 

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