陕西红星软香酥的营销策略分析在现在社会经济如此迅速发展的势头下，人民的生活水平也有了质的飞跃，因此，消费者对于生活产品的选择就不仅仅停留在解决温饱问题上，越来越多的是注重自己的生活品质。在此条件下消费者对于食品的要求逐渐转换到多样化、健康无害的绿色食品上。在当前的产品逐渐不能满足消费者需求的同时，市场上出现了相对于之前食品来说的脂肪含量较低，所含热量低的绿色食品，这些绿色食品由于所固有的特性，如使用方法简单方便，对于健康的无害性等显著特点，正好填补了市场上对于此需求的空缺，也顺应了时代发展的潮流。因此，之前的食品企业为了在新的消费需求下继续生存和发展，必须将旧的经营管理理念根据时代的需求转化为新的策略方针，并且，在转变的同时，应极力探索创新，发掘更加完善的营销经营策略。只有如此，才能在现在高速发展的大数据时代不被消费者所淘汰。本文分析了陕西红星软香酥的经营现状和营销存在的问题，进而适当的提出了以我现在的程度所能发现的适合陕西红星软香酥发展的策略。
关键字：陕西红星软香酥；食品；营销策略
Abstract: With the rapid development of social economy, people's living standardsgradually improved, the pace of life is accelerating, so people's life quality, quality of life have put forward higher requirements. Consumers not only require food of high nutritional quality, but also non-polluting. Low-fat, low-calorie health food, quick and easy convenience food, green food and pollution-free appears precisely to meet the people's requirements, but also meet the major trends in the food industry. Therefore, in order to seek survival and development, the food industry must change the old philosophy and policy efforts seek to narrow the gap between other companies in order in the fierce competition in the market. This paper analyzes the Shaanxi Hongxing crispy soft business situation and marketing problems and then put forward appropriate strategies to the extent I could find for now Shaanxi Hongxing soft crispy development.
Keywords: Shaanxi red soft crisp ;Food ;The marketing strategy
*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】
