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中山市大学生旅游市场的开发


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【摘要】

中山市大学生旅游市场的开发


随着时代的发展进步,我国旅游业正迅速发展,而拥有一定消费能力,具有旅游意识的大学生群体,正因其对旅游产品心理需求的同一性而慢慢形成一个具有较大发展潜力的旅游市场。中山市大学旅游市场潜力巨大,但是旅游企业不重视大学生旅游市场开发,导致大学生旅游市场发展缓慢。本论文以中山市在校大学生为研究对象,通过对大学生旅游行为的定性与定量分析,总结出大学生旅游态度、旅游动机、旅游偏好、旅游行为特征。在分析了大学生旅游市场存在问题的基础上,提出设立大学生旅游组织管理机构,以协调大学生旅游的相关部门,以期对中山以至国内相似城市的大学生旅游市场的开发提供可借鉴的依据。

关键词:中山市;大学生;旅游市场;开发
Research on University Students’Tourist Market Development of Zhongshan City

Abstract

with the development of the times,Chinese tourism industry is developing rapidly,and has certain consumption ability,the consciousness of university students,a unity with great development potential of the tourism market.Students increasingly important tourism market. Zhongshan University, the tourism market has great potential, but do not attach importance to students of tourism enterprises development of the tourism market, tourism market, the slow development of these students. This paper is  to be Zhongshan City for the study of college students, college students travel behavior through qualitative and quantitative analysis, summed up the attitude students travel, college travel motivation, travel preferences of college students, college students travel behavior characteristics. Analysis of the students in the tourism market on the basis of the problems, proposed the establishment of university students travel organization and management agency to coordinate the relevant departments of tourism students. To the city of Zhongshan as well as domestic students similar to the development of the tourism market provides a reference basis.

Key words: Zhongshan City; students; tourism market; development

 

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