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分析玛氏集团在中国的企业文化


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【摘要】

分析玛氏集团在中国的企业文化Analyzing the Corporate Culture of Mars Group in China


企业文化反映了一个企业的主流价值观,良好的企业文化对于一个企业的发展是不可缺少的,企业文化是一个企业的灵魂。本文通过查阅资料,进行企业文化研究。为了研究企业文化与产品之间的联系 , 特以玛氏公司为研究对象, 对二者之间的存在的联系作了一定说明, 而面对竞争激烈的外部市场环境, 搞好内部企业文化与产品文化建设显得至关重要。一个企业的文化氛围也是企业一种无形的财富。

关键词:  企业文化  产品  联系探讨


Abstract
Enterprise culture is the spiritual wealth and material form created by the enterprise in its production, management and management activities under certain conditions. It includes cultural values, values, corporate spirit, ethics, and codes of conduct, historical traditions, enterprise systems, and cultural environments and so on. Among them, values are the core of enterprise culture. Enterprise culture is the soul of an enterprise. Since its inception, Mars Inc Mars has always been adhering to family values. The five principles of Mars, namely, quality, responsibility, reciprocity, efficiency and free are the goal of all our actions, and also the uniqueness of all of them Corporate culture reflects an enterprise's mainstream values, good corporate culture is indispensable for the development of an enterprise, in order to study between enterprise culture and the product, take the Mars Inc as the research object, the relationship between the two existing contact made a description, in the face of fierce competition in the external market to improve the internal environment, corporate culture and product culture construction
Key Words: culture, products, investigation 

 

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