企业盈利能力分析——以苏宁云商为例
企业的盈利能力分析，是在财务分析的基础上，以四大报表作为研究工具，对影响企业盈利能力分析的指标进行分析，并且通过各类指标的变化原因可以定位到问题的源头，根据不同的原因再去进行有针对性的改进措施，由此完成提高企业的盈利能力的目标。盈利能力强弱所传达出的最重要的作用，就是它可以反映出企业在一定时间内的经营状况，对于企业来说，对企业的盈利能力不仅在于追求更多的利润额，更关键的是是否能持续的，并且向更好的方向发展。当下，人们的生活方式，正在从各个方面发生变化。网络平台以各种门类介入到我们的传统习惯中。购物变化首当其冲，电商平台的出现，彻底带给我们购物体验的全新变革。以电商作为研究对象，既是对这个领域的关注，同时也符合时代的潮流。而苏宁云商作为综合品类的网上商店平台，有着一大批忠实消费群体，在中国的民营企业队伍中，也是成绩斐然，以苏宁为具体的研究对象，除了对其自身进行一个盈利能力分析的目的外，还是将其做为一个范本，能通过研究对这个行业未来的发展态势有一个初步的判断。
关键词：苏宁云商；盈利能力分析；电商行业发展
Abstract
Analysis of the profitability of the enterprise, is based on the analysis of the financial statements, in four as a research tool, analyze the index analysis of the profitability of enterprises, and by changing the causes of various indicators can be positioned to the source of effective improvement measures, and improve the profitability of enterprises. The profit ability can reflect the operating conditions of the enterprise in a certain period of time, for the enterprise, the profitability of the enterprise is not only the pursuit of more profits, but the key is whether can continue, and to a better direction. At present, people's way of life is changing from all aspects. Network platform with various categories into our traditional habits. Shopping is the first to bear the brunt of the emergence of electronic business platform, completely give us a new change in the shopping experience. Electricity supplier as the object of study, both in this area of concern, but also in line with the trend of the times. And Suning as a comprehensive category online store platform, there are a large number of loyal consumer groups, in the China private enterprise team, has made brilliant achievements in Suning as a specific object of study, in addition to an analysis of the profitability of the purpose of their own, or use it as a template. To have a preliminary judgment on the development trend of this industry in the future through the research.
Key words：Suning；Profitability analysis; Electricity supplier development
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